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Association aims to educate consumers on identifying the 'Do Not Flush' symbol on the front of wipes packaging
October 19, 2022
By: Tara Olivo
Associate Editor at Nonwovens Industry
The Responsible Flushing Alliance (RFA), a non-profit association dedicated to providing consumers with educational materials about what should and should not be flushed, released its first in a series of “Most Wanted” items that shouldn’t be flushed. Baby wipes, cleaning wipes, and makeup removal wipes are at the top of the list of wipes that should not be flushed as they are not designed to easily break down in water. Other culprits include medications, period products, paper towels, dental floss, as well as fats, oils, and grease (FOG). “The aim of the RFA is to educate consumers to identify the ‘Do Not Flush’ symbol on the front of wipes packaging to determine proper disposal practices,” says Lara Wyss, president of the Responsible Flushing Alliance. “It’s important to remember that just because an item can physically clear the toilet does not mean that it should be flushed.” According to “The Cost of Wipes on America’s Clean Water Utilities” report from the National Association of Clean Water Agencies (NACWA), an estimated $441 million a year in additional operating costs were incurred by U.S. clean water utilities. In addition to expensive cleanup, flushing wipes and other non-flushable items can cause a negative impact on the environment. The U.S. EPA estimates that up to 75,000 sewer overflow incidents occur every year, dumping 850 billion gallons of raw sewage. The RFA “Most Wanted” poster features caricatures of what’s clogging our nation’s sewage infrastructure:
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